Did You Notice That Facebook Updated The Friends Logo?

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new logo

The design manager at Facebook, Caitlin Winner, posted an article “announcing” the new Facebook friends logo design. It’s actually very interesting what was changed and why. For instance, the woman got a new hair-do, and the man also had his hairstyle updated to look more modern. But the interesting part of this update is the images were placed side-by-side, so it would appear that the two are equal. The designer said she felt that the earlier design made the woman look like she had a chip on her shoulder, and that the woman was behind the man. There is so much that goes into these designs, that I think you will find the reasoning to be very interesting. Here are more details on minuscule changes from the design manager at Facebook.


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How We Changed the Facebook
Friends Icon

Facebook headquarters is an amazing place. The snacks are free, the sun always shines and everyone is full of the best intentions. During my first week I encountered hundreds of people earnestly trying to to make the world a better place. I also foresaw how easy it would be to adjust to this new normal and lose perspective. I made a quiet promise to not complain about anything ever and to remind myself of that commitment (should the micro kitchen ever run out of goldfish crackers), I hung a poster over my desk that said “stay humble”.

Lady with chip in shoulder.

Much to my dismay, not long into my tenure as a Facebook designer I found something in the company glyph kit worth getting upset about. There in the middle of the photoshop file were two vectors that represented people. The iconic man was symmetrical except for his spiked hairdo but the lady had a chip in her shoulder. After a little sleuthing I determined that the chip was positioned exactly where the man icon would be placed in front of her, as in the ‘friends’ icon, above. I assumed no ill intentions, just a lack of consideration but as a lady with two robust shoulders, the chip offended me.    Keep reading more here